2013
从地中海到全世界
至今,这个令人振奋的项目已经成为五大洲超多100个国家的全球品牌。如同Pont Creus家族在一百多年前一样,我们今天的目标是通过结合优质的地中海食品和优秀企业的乐趣,让全世界人民因知道我们的品牌而受益。
From the Mediterraneanto the world
That exciting initiative has become a global brand present in more than 100 countries throughout the five continents. Our goal nowadays is to promote the knowledge around world of the benefits of living like the Family Pont Creus did more than 100 years ago, combining the best Mediterranean foods with the pleasure of good company.
1980
在西班牙处于领先地位
Borges在全国范围内实现品牌整合,同时在加泰罗尼亚的食物油市场和西班牙的坚果、干果市场中位于领先地位。同年,开启了第一次第一次常规大型广告宣传活动。
Leadership Positionin Spain
Borges brand consolidation is achieved at national level, reaching a leading position in the oil market in Catalonia and in the nuts and dried fruits market in Spain. First regular advertising campaigns.
1978
第一个广告活动
Borges的第一次广告活动在巴塞罗那推出。同年,该公司开创了第一个开心果和核桃种植业务。
first advertising campaign
The first Borges advertising campaign is launched in Barcelona. The company establishes the first pistachio and walnut farming business.
1967
遍及西班牙的坚果销售
在西班牙市场以Borges的品牌商标开启了坚果的全系列包装和销售。同期,公司又发起对非西班牙生产坚果的“进口计划”。
nuts salespreads over Spain
The sale in the Spanish market of the full range of nuts produced and packed under the brand name Borges begins. In the same period, the company initiates the import of nuts produced outside Spain.
1957
开始出口
从Reus开始开始批量出口橄榄油、杏仁和榛子。
export begins
The export of olive oil, almonds and hazelnuts in bulk begins in Reus.
1939
批量销售
在Tàrrega安装了第一批采油设备。同年建立炼油厂并发展橄榄油的批量销售。
bulk sale
The first oil extraction machine is installed in Tàrrega. In the same year an oil refinery is built and the oil bulk sale initiates its development.
1914
第一次产业化
在Tàrrega安装了带木桩按压的油磨。不久之后,用现代化液压机将其取代。
first industrialization
An oil mill with wooden beam press is installed in Tàrrega. Shortly after, it is modernised with a hydraulic press.